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"Don't be that Guy"
Don’t Be That Guy Campaign
For years we’ve been telling young women that it’s up to them to avoid sexual assault. The “Don’t be THAT guy” poster campaign breaks the mold by speaking directly to young men. The images are intentionally graphic to emphasize the bottom line, which is that sex without consent is sexual assault. And being drunk is no excuse for committing a violent crime.
The posters take a refreshing and new approach to tackling sexual violence among youth aged 19 to 25. Instead of placing responsibility for preventing sexual assault in the hands of victims, the posters appeal to potential offenders—speaking directly to them in their language. The posters can be displayed in bars as well as other places where young people gather Learn more
The message is clear: Don’t be that guy. Don’t be that guy who doesn’t take responsibility. Don’t be that guy who doesn’t make sure his partner is consenting. Don’t be that guy who sexually assaults a young woman too drunk to consent to sex. Don’t be that guy who uses alcohol as a tool to sexually assault. Don’t be that guy who believes it is not rape. Watch our video to find out why this campaign is so important:
If you would like copies of our posters, download them here by clicking on them. They will print on 8.5 x 11 paper. Or contact us at firstname.lastname@example.org if you would like to order professionally printed copies by filling out the order form.
Ottawa’s “Don’t be that guy” campaign was launched in May 2011 in conjunction with the Building Prevention: Sexual Violence, Youth and Drinking conference and Sexual Assault Awareness Month.
There was extensive media coverage of the launch.
Research on Sexual Assault with a Focus on Alcohol
Following an open RFP process in 2010, CPO contracted the Ottawa Rape Crisis Centre, in partnership with the Ottawa Coalition to End Violence Against Women and an academic, to further our work by undertaking a best practices review and scan of activities in Ottawa with regards to the prevention of sexual assault in general and in addition a special focus on alcohol.
The recently released research, Building Prevention: Sexual Violence, Youth and Drinking, is an insightful look at a critical problem. It found that young people have mixed understanding about the issue, and there are almost no prevention programs that address alcohol-related sexual violence. Alcohol-related community services focus on addiction and drunk driving, but don’t integrate a sexual violence component. Learn more in the executive summary, full research report and presentation.